DOMENICO TRAVANO

Content Manager | Creative Producer | Editor | Photographer

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WHAT I DO FOR BRANDS

In 360-degree campaigns (linear/OTT, digital, social media, print, public relations, etc.), I build content that resonates with audiences. Blog posts, influencer partnerships, videos, talking points, and press releases, all help shape the message that brands are present for the wants and needs of businesses (B2B) and consumers (B2C).

Content Marketing

I source, brief, and manage production studios, directors, producers, designers, print houses, media buyers, and additional vendors. And act as a point of contact for any setbacks that may surface during the campaign and develop cost-effective and timely solutions that address these issues and any other possible ones.

Creative Project Management

By reviewing historical data, I pinpoint where campaigns have gone beyond expectations and how they can reach an even bigger audience, look at past campaigns that did not meet the minimal threshold and are bookmarked for future consideration, and those that failed are reviewed so these mistakes do not repeat.

Performance Marketing

Targeting the right audience is as important as developing the right campaign. By working with partners that understand brand needs, I develop campaigns that reach target audiences and guarantee a return on investment by meeting specific KPIs like impressions, (e)CPM, and ROI/ROAS.

Integrated Sponsorships

Selection of topics of interest, interviews, shoots, casting, voice-overs, script writing/editing, and post (motion graphics/editing) management, while maintaining production budgets (scheduling, in-house/freelance staffing) and providing allocation recommendations to Executive Producers and Directors.

Video Production

Photography is my personal passion and I take it as seriously as I do all brand projects. From ideation, photographer & portfolio selection, studio and staff scheduling, model casting, editing, and retouching, every step is as important as the one before to reach the desired message and effect.

Photography & Production